When you purchase a home, you consider how it affects your spouse; your children; the neighbors you’re leaving and the ones you’re going to be joining; the brother-in-law who will be sleeping on your couch; the bank through which you obtain your mortgage; the contractor who fixes the roof that will leak as soon as you close. All of these people are stakeholders; the key ones are those who have a big say, a lot of influence, or will be impacted in a major way, such as your spouse. In a business project environment, stakeholders are those who will be affected, directly or indirectly, by the project. Who are the key players? And what must they agree on to ensure a project has an optimal chance at success?
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Identifying Key Stakeholders
When you throw a rock into a pond, it creates a ripple effect. When you throw a bigger rock, it creates a bigger ripple. Those ripples are the stakeholders; as your organization or project grows, it will affect more people, and identifying them becomes critical – and difficult! Again, think about who will be affected, directly – the IT Director who will be instrumental in implementing software upgrades – or indirectly – such as a branch customer service representative (CSR) who will be dealing with the end customer and who will see, use and benefit from the operating with the upgraded software.